Salesforce Marketing Cloud

Salesforce Marketing Cloud allows marketers to create and manage marketing campaigns, customer journeys and operations to help drive revenue. It includes predictive analytics, social media advertising and content creation solutions, as well as data analysis. With integrated products/solutions for email, mobile, web personalization and real-time bidding for advertising, Marketing Cloud helps increase ROI with easy-to-use personalized marketing automation.


Email Studio

Design, send, and measure emails from a single platform built for marketers. Easily personalize email messages with data from Sales Cloud, Service Cloud, and any other source. Send promotional, transactional, and triggered messages. Take advantage of powerful segmentation, automation, and predictive capabilities to create relevant communications. Use powerful reporting tools to understand performance and next steps for every campaign so you can improve results over time. Use predictive intelligence to send highly relevant content based on your subscribers' past behavior.

Mobile Studio

The Salesforce Marketing Cloud Mobile Studio makes it easy to develop, send, and analyze messages based on location, contact data, event triggers, and more. Use the Mobile Studio to create rich SMS and MMS campaigns that engage your customers on the right device at the right time — all without tying up your internal team.

Social Studio

Listen to the voice of the customer, engage your audience and measure your effectiveness. With Social Studio you can listen to the conversations happening around your brand on social media and participate directly; publish marketing content in real-time to any channel; monitor your messages to determine how effective they are; analyze what people are saying about you, your competitors or industry trends; and integrate all of this information into Salesforce Marketing Cloud so you’re able to act quickly on insights.

Advertising Studio

Advertising Studio allows you to integrate, track and manage advertising campaigns across the Salesforce Marketing Cloud and on third-party ad exchanges or platforms. You can also use our easy-to-use interface to create sophisticated lookalikes of your customer base, re-engage inactive customers, and advertise dynamically customized content.

Web Studio

Market through the lens of your customer. Create, publish and update beautiful websites and marketing content – from one place. Easily capture leads and automate email marketing. Analyze your customers' every action to drive more sales, leads and revenue.

Automation Studio

Automate repetitive marketing tasks to have them run at the right time, in the right order. By automating your marketing activities behind the scenes, you can set things up without any human intervention—so you get it right, every time.

Interaction Studio

Use Interaction Studio to analyze your campaigns and see how effectively you are engaging with your subscribers. Track email campaign performance, including open rates, clicks and responses so that you can learn how to improve future campaigns.

Journey Builder

Journey Builder allows you to take your customers on a tailored, personalized journey that is relevant to them. With this unique solution, you can engage with your customers wherever they are and proactively reach out to them throughout their lifetime.

Audience Builder

Build and optimize the customer journey with Audience Builder. Segment and target your customers based on demographics and behavior, then create tailored marketing campaigns that will help you increase engagement with your audience, deliver relevant messaging to your customers, and ultimately increase conversions.

Marketing Cloud Connect

With Marketing Cloud Connect (MCC), you can leverage Salesforce data across your entire organization to personalize experiences, build campaign lists and make better decisions. MCC allows you to use your existing Sales Cloud and Service Cloud data to create highly-targeted marketing programs in the Salesforce Marketing Cloud.

Key Business Challenges & Our Approach

Managing various marketing channels to expand brand

When it comes to managing marketing channels more efficiently, establishing a systematic approach is the key to success. The most important part of creating a successful marketing strategy is determining your target audience. Once you’ve determined the target audience and analyzed past marketing metrics, it will be much easier for you to perform a SWOT analysis and come up with the best marketing goals. And with the help of lifecycle stages and the marketing funnel, you’ll find that creating a marketing plan won’t be as difficult as you may think. As all good marketers know, it’s important to report and measure progress at various stages of your campaign.

Struggling to keep up with the changing marketing needs

The world of marketing is constantly evolving, and to stay relevant, you have to keep up. We’ll keep you updated on the latest digital trends so you can rest assured that your campaign is always running smoothly.

Standing out from the competition

It’s important to stay relevant and in tune with customer needs. Your brand can be a powerful asset, but it may need a refresh. Brands are built by customer relationships through branding and marketing. With the rise of technology and social media, customers are changing how they interact with you as an organization, and so should your brand.

Budget Concerns

While using marketing automation tools, we help you analyze how much your business is growing and if it's profitable. This is not an easy task when you don't have the right kind of report and analytics tools. We provide you with the right data at the right time so that you can keep track of what works and what doesn't so that you can analyze what is working for your business and how to allocate your marketing budget accordingly. You will know where to focus your marketing efforts.

Our Expertise/Services/Practices

Marketing Cloud Implementation

Our expert team of developers, consultants and marketers have helped thousands of companies across the globe in joining hands with us to develop their businesses. We have experienced Salesforce cloud partners who have built and deployed hundreds of successful marketing automation projects. We can get you ready a complete marketing suite equipped with essential tools such as intuitive channel, campaign management, robust analytics and efficient CRM. Our deep understanding of Salesforce Marketing Cloud will help you achieve your target ROI within a short span of time.

Marketing Cloud Personalization

We help you personalize the Marketing Cloud so that you get a comprehensive view of your customer base and the ability to engage them with relevant messaging across the entire marketing cycle. We start this with understanding marketing intelligence at an individual customer level – recognizing customers based on their interests, purchase history or any other action they've taken that signals a preference towards a certain product or service. Once they're recognized, we take action based on their profile rather than guessing what they might need next.

Marketing Cloud Integration

We will help you reach your customers wherever they are. Integrate systems, data, and technologies together to build a single customer view. By integrating Salesforce Marketing Cloud with on premise and cloud applications you have an opportunity to get a full picture of your customer behavior on the basis of all available data sources. For example, if you are a sales manager in an e-commerce company, then you can sync your Salesforce Marketing Cloud data with your internal CRM system like SAP ERP or Oracle CRM On Demand, so when your salesperson adds a new lead in the CRM system, it automatically flows into marketing automation tool and vice versa. By using this integration feature, you decrease manual work and increase productivity.

Marketing Cloud Consultancy & Strategy

We work with your team to help you maximize your investment in Salesforce Marketing Cloud, helping you to set up and implement the tools in Salesforce Marketing Cloud effectively. We strive to provide solutions to execute both tactical and strategic email campaigns, such as automated marketing, targeted lead nurturing and personalized emails. If you are looking for a professional partner who can deliver Real-Time Marketing, we are your choice.

Marketing Cloud Automation

We can automate your marketing and data operations with Marketing Cloud automation. Automation Studio gives you the ability to create multi-step marketing and data management workflows with a visual workflow canvas, step links, and error handling. We then use the overview page to monitor each automation's status in real-time.

Marketing Cloud Support & Maintenance

When it comes to supporting and maintenance services, you don't want anything less than a perfect one. Our Salesforce Marketing Cloud experts will make sure that your business continues to run smoothly with cloud solutions. Let us ensure top-notch services by our experts through 24*7 support, training and monitoring. So, if you need a reliable and trustworthy partner for your business, we are here to provide the best solution. Contact us now to discuss your requirements.

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